Communities in DSpace
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Recent Submissions
How to Think Like a Computer Scientist: Learning with Python
(2002) Allen Downey ; Jeffrey Elkner; Chris Meyers
How to Think Like a Computer Scientist: Learning with Python is an introduction to programming using Python.
Foundations in Digital Marketing
(BCcampus, 2023) Rochelle Grayson
Foundations in Digital Marketing is a textbook intended to introduce marketing students to the world of digital marketing. The book covers fundamental frameworks, practical applications, and online tools that can all be applied to build and execute a cohesive and engaging digital marketing strategy. The book covers the fundamental aspects of digital marketing, including areas such as:
visual storytelling,
design principles and frameworks,
search engine optimization and marketing,
website and landing page optimization,
content marketing,
content creation tools and technologies,
paid advertising,
social media marketing,
mobile marketing,
email marketing,
attribution,
conversion rate optimization,
data and marketing analytics, and
the future of digital marketing.
The book also features chapter learning objectives, videos, summaries, interactive learning activities, and discussion points, as well as recommended industry certifications and online resources to augment the textbook.
Digital Marketing Strategy
(Concordia University Open Textbooks, 2021) Pierre-Yann Dolbec
The Internet has transformed how businesses conduct their activities and how consumers go about buying products. This textbook aims to provide a way of conceptualizing how to do marketing online and a strategic framework to do so. The first section explains how the Internet has transformed the ways firms have to create value and how consumers experience brands and products. The second section provides an in-depth presentation of a digital marketing framework centered on conversion-based marketing. This framework echoes the work of many digital marketing agencies. It is composed of four stages, through which firms can attract visitors, create leads, transform leads into customers, and foster customer loyalty.
International Trade: Theory and Policy
(Saylor Foundation, 2010) Steve Suranovic; George Washington University
International Trade: Theory and Policy is built on Steve Suranovic's belief that to understand the international economy, students need to learn how economic models are applied to real world problems. It is true what they say, that ”economists do it with models.“ That's because economic models provide insights about the world that are simply not obtainable solely by discussion of the issues. International Trade: Theory and Policy presents a variety of international trade models including the Ricardian model, the Heckscher-Ohlin model, and the monopolistic competition model. It includes trade policy analysis in both perfectly competitive and imperfectly competitive markets.
International Finance: Theory and Policy
(Saylor Foundation, 2010) Steve Suranovic; George Washington University
International Finance Theory and Policy is built on Steve Suranovic's belief that to understand the international economy, students need to learn how economic models are applied to real world problems. It is true what they say, that ”economists do it with models.“ That's because economic models provide insights about the world that are simply not obtainable solely by discussion of the issues.