Tài liệu/Thực thể nổi bật

Tài liệu
Strategic Brand Management - Building, Measuring, and Managing Brand Equity - Global Edition 4e
(Pearson Education Limited, 2013) Kevin Lane Keller - Tuck School of Business Dartmouth College
Tài liệu
Designing Brand Identity
(John Wiley & Sons, Inc, 2024) Alina Wheeler; Rob Meyerson
Tài liệu
Marketing fashion : Strategy, branding and promotion
(Laurence King, 2015) Hariet Posner
Tài liệu
The Art of Digital Branding
(Allworth Press, 2007) Ian Cocoran