Tài nguyên giáo dục mở
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Item How to Think Like a Computer Scientist: Learning with Python(2002) Allen Downey ; Jeffrey Elkner; Chris MeyersHow to Think Like a Computer Scientist: Learning with Python is an introduction to programming using Python.Item International Finance: Theory and Policy(Saylor Foundation, 2010) Steve Suranovic; George Washington UniversityInternational Finance Theory and Policy is built on Steve Suranovic's belief that to understand the international economy, students need to learn how economic models are applied to real world problems. It is true what they say, that ”economists do it with models.“ That's because economic models provide insights about the world that are simply not obtainable solely by discussion of the issues.Item International Trade: Theory and Policy(Saylor Foundation, 2010) Steve Suranovic; George Washington UniversityInternational Trade: Theory and Policy is built on Steve Suranovic's belief that to understand the international economy, students need to learn how economic models are applied to real world problems. It is true what they say, that ”economists do it with models.“ That's because economic models provide insights about the world that are simply not obtainable solely by discussion of the issues. International Trade: Theory and Policy presents a variety of international trade models including the Ricardian model, the Heckscher-Ohlin model, and the monopolistic competition model. It includes trade policy analysis in both perfectly competitive and imperfectly competitive markets.Item Digital Marketing Strategy(Concordia University Open Textbooks, 2021) Pierre-Yann DolbecThe Internet has transformed how businesses conduct their activities and how consumers go about buying products. This textbook aims to provide a way of conceptualizing how to do marketing online and a strategic framework to do so. The first section explains how the Internet has transformed the ways firms have to create value and how consumers experience brands and products. The second section provides an in-depth presentation of a digital marketing framework centered on conversion-based marketing. This framework echoes the work of many digital marketing agencies. It is composed of four stages, through which firms can attract visitors, create leads, transform leads into customers, and foster customer loyalty.Item eMarketing: The Essential Guide to Marketing in a Digital World - 7th Edition(Red & Yellow, 2022) Dionne Solomons; Tania Kliphuis; Michelle WadleySince our 10th Anniversary Edition of eMarketing: The Essential Guide to Marketing in a Digital World, we have witnessed a global wave of change that has had an undeniable impact on how we live, connect, and communicate worldwide. There is no doubt that the COVID-19 pandemic has, and will continue to have, a lasting effect on human reality. With this in mind, we are incredibly proud to present the 7th Edition of our textbook.Item Foundations in Digital Marketing(BCcampus, 2023) Rochelle GraysonFoundations in Digital Marketing is a textbook intended to introduce marketing students to the world of digital marketing. The book covers fundamental frameworks, practical applications, and online tools that can all be applied to build and execute a cohesive and engaging digital marketing strategy. The book covers the fundamental aspects of digital marketing, including areas such as: visual storytelling, design principles and frameworks, search engine optimization and marketing, website and landing page optimization, content marketing, content creation tools and technologies, paid advertising, social media marketing, mobile marketing, email marketing, attribution, conversion rate optimization, data and marketing analytics, and the future of digital marketing. The book also features chapter learning objectives, videos, summaries, interactive learning activities, and discussion points, as well as recommended industry certifications and online resources to augment the textbook.Item Customer Insights(Western Sydney University, 2023) Dr Aila Khan, Dr Munir Hossain, Dr Sabreena AminThis textbook is based on materials sourced from different practitioners from the world of research design, data collection, analysis, and interpretation. The author and her collaborators have also added materials to supplement the available literature.Item Handbook of Software Engineering Methods(Oregon State University, 2024) Lara LetawSoftware engineering can help people create sustainable, extensible programs that solve problems people care about. I won’t tell you how to be a software engineer; you’ll learn that over time by doing it. Instead, this book is about software engineering methods: Ways people achieve specific objectives in software engineering—that can save your project. My hope is that, after reading this book (or parts of it), you’ll feel better equipped for software engineering.Item PRINCIPLES OF STRATEGIC MANAGEMENT ACCOUNTING(University of Western Australia, January 23, 2024) Dr Stijn Masschelein; Senior Lecturer at the UWA Business School University of Western AustraliaThis textbook is an alternative introduction to strategic management accounting tools such as budgets, activity based costing, balanced scorecards and the use of performance measures to penalise and reward employees. The book is aimed at students who have an introductory knowledge of these management accounting tools but it does not require an in depth knowledge of how they work. I use the chapters in this book as the core material for two classes in management accounting with students who have had a one semester introduction to management accounting. In one class, students apply the framework in this book to empirical academic papers in management accounting and in the other class, they apply the framework to business case studies.Item JAPANESE INTRODUCTORY 1(Monash University, March 13, 2024) IORI HAMADA; Monash UniversityJapanese Introductory 1 is a comprehensive and engaging textbook for beginners eager to learn Japanese. Tailored to fit the needs of self-learners and students in academic settings alike, this book aligns with the semester timelines of universities in Australia and New Zealand. The book offers interactive exercises, cultural insights and a diverse perspective, including Indigenous voices from both Australia and Japan. It begins with familiar contexts, gradually exploring broader aspects of Japanese culture and language. Structured to resonate with learners from various backgrounds, it is a practical and engaging resource for those starting their journey into the Japanese language.Item Exploring Sociology in the AntipodesTheresa Petray and Nick OsbaldistonDesigned to be relevant to a range of introductory sociology classes, this eBook weaves together ‘the canon’ of sociology with contemporary content, and material specifically relevant to learners in Australia and New Zealand. This gives students the necessary foundations to understand how sociology has emerged and developed in different contexts over time. The eBook ensures that readers are aware that this canon is the product of a number of factors and does not represent the limits of what sociology was and can be. Through an approach that recognises both the European classics and those not talked about enough, which includes sociology outside of the European and American scenes, the authors highlight classical and contemporary thinkers from a range of backgrounds.