Sách Tham khảo (TTDPT-DH)
Duyệt Sách Tham khảo (TTDPT-DH) theo Chủ đề "Strategic Brand Management"
- Tài liệuStrategic Brand Management - Building, Measuring, and Managing Brand Equity - Fifth Edition Global Edition(Pearson Education Limited, 2020) Kevin Lane Keller - Tuck School of Business Dartmouth College; Vanitha Swaminathan - Katz Graduate School of Business University of Pittsburgh