Sách Tham khảo (TTDPT-DH)
Duyệt Sách Tham khảo (TTDPT-DH) theo Chủ đề "Strategic Brand Management"
Tài liệu
Strategic Brand Management - Building, Measuring, and Managing Brand Equity - Fifth Edition Global Edition
2020, Kevin Lane Keller - Tuck School of Business Dartmouth College, Vanitha Swaminathan - Katz Graduate School of Business University of Pittsburgh