Sách Tham khảo (QHCC-DH)
Duyệt Sách Tham khảo (QHCC-DH) theo Chủ đề "Strategic Brand Management"
- Tài liệuStrategic Brand Management - Building, Measuring, and Managing Brand Equity - Global Edition 4e(Pearson Education Limited, 2013) Kevin Lane Keller - Tuck School of Business Dartmouth College