Media, Society, Culture and You grew out of an experiment in developing and employing open educational resources (OER) at Southern Illinois University Edwardsville. Professors from various disciplines were encouraged to find or develop texts to replace or supplement course materials. Because the field of mass communication changes so rapidly, the author of this text decided to “go all in” on OER materials and develop, write, and edit the first version of this electronic textbook with plans to update it at least once per year. The text was initially built in iBooks Author and released on the Apple iBooks platform.