Sách Giáo trình tiếng Anh

2024, Kavita Kamath

2024, Daniel D. Prior, Francis Buttle, Stan Maklan

2022, Philip Kotler Northwestern University, Gary Armstrong University of North Carolina, Sridhar Balasubramanian University of North Carolina, Prafulla Y. Agnihotri Indian Institute of Management Sirmaur

2023, Charles W. L. Hill - University Of Washington

2019, Dave Chaffey, Fiona Ellis-Chadwick

2020, Sheree Josephson, James D. Kelly, and Ken Smith